WINWIN BPO

The Smile Curve theory was proposed by Stan Shih, founder of Acer, in 1992. In the industrial chain, marginal added value mainly lies at the two ends of the curve: product R&D (technology & patents) and marketing & services (branding & sales). The assembly and manufacturing links in the middle generate the lowest marginal added value. To improve input-output ratio, enterprises shall focus on high-value-added businesses such as R&D, branding and marketing to increase Return on Equity (ROE).

Winwin Group Positioning: Relying on our strengths in talent management and result-oriented philosophy, we support clients to consolidate the two ends of the Smile Curve, helping them cut costs, boost efficiency and create greater value.

Our overseas service network covers more than 60 countries and regions worldwide, focusing on Europe, Southeast Asia, America, Oceania and other key markets, including Hungary, Romania, Serbia, Morocco, the United States, Mexico, Japan, Thailand, Vietnam, Cambodia, Malaysia, Singapore, Indonesia, Australia, etc. We provide one-stop cross-border human resources, corporate compliance, employment management, financial & tax consulting and visa services. Winwin International holds the first dual-compliance human resource service qualification between China and Europe, fully supporting Chinese enterprises' global expansion.